Privacy Policy

This Privacy Policy governs the manner in which ELLA Online Marketplace, Inc. (“*ELLA,” the “Company,” or “we”) collects, uses, maintains, and discloses information collected from users (each, a "User") of our website located at ("Website"), mobile applications and other services provided by ELLA Online Marketplace, Inc. or any of its subsidiaries (collectively, “Services”).

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Website or use our mobile application, register on the Website or for Services, place an order, list an item for sale, and in connection with other activities, services, features, or resources we make available using our Services. Users may be asked for, as appropriate, name, email address, mailing address, and phone number. Users may, however, visit our Website anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, but it may prevent them from engaging in certain Website related activities or other Services.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Website or Services. Non-personal identification information may include, but is not limited to, the browser name, the type of computer, and the technical information about Users’ means of connection to our Website, such as the operating system, the Internet service providers utilized, and other similar information.

Web browser cookies

Our Website may use "cookies" to enhance User experience. Users’ web browsers place cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. If they do so, note that some parts of the Website may not function properly.

How we use collected information

*ELLA may collect and use Users’ personal information for the following purposes:

To prevent, detect, and mitigate illegal activities

*ELLA may use User’s personal identification information to prevent, detect, and mitigate fraudulent, counterfeit, or illegal activities.

To improve customer service

Information you provide helps us respond to your customer service requests and support needs more efficiently.

To personalize user experience

We may use information in the aggregate to understand how our Users as a group use our Services and resources provided on our Website.

To improve our Website

We may use feedback you provide to improve our products and services.

To process payments

We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

To run a promotion, contest, survey, or other Website feature

We may use the information Users provide to send information that Users agreed to receive about topics we think will be of interest to them.

To send periodic emails

We may use email addresses to send Users information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If Users decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How we protect your information

We adopt appropriate data collection, storage and processing practices, and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Website or Services.

Sensitive and private data exchanged between the Website and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Disclosing your personal information

We do not sell, trade, or rent Users’ personal identification information to others.

*ELLA may disclose Users' personal information to the following parties and for the following purposes:

Sellers from whom you have purchased items

When you buy an item on *ELLA, the buyer and seller agree to a delivery method. Should the seller be shipping the item, she uses her own shipping materials and methods. The information will only include that which is necessary and relevant to successfully complete your order. The seller is strictly prohibited from using your information for anything other than completing the sale.

Business partners, trusted affiliates, and third party service providers

We may disclose generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above, referenced above with respect to how *ELLA uses collected personal information, without notification to the User of disclosure. We may use third party service providers to help us operate our business and our Website or administer activities on our behalf, such as sending newsletters or surveys. We may disclose your information to these third parties for those limited purposes provided that you have given us your explicit consent.

Law enforcement and government agencies

We may disclose User’s personal identification information to law enforcement and government agencies in response to a verified request related to suspected illegal activities or related to a criminal investigation. We will only disclose information that we find necessary and relevant. Disclosed information may include User’s name, mailing address, phone number, and email address. Disclosure may be made without notice to User.

Third Parties with intellectual property rights

We may disclose User’s personal identification information to third parties with intellectual property rights who have complied with *ELLA’s complaint procedure, as outlined in our Terms of Use Agreement. We will only disclose information found necessary and relevant in connection to an intellectual property infringement, fraud investigation, or other unlawful activity to which the third party has been subject, as detailed in our Verified Rights Owners Program. Disclosed personal identification information may include, but is not limited to, User’s name, mailing address, phone number, and email address. Disclosure may be made without notice to User.

For avoidance of doubt, please take note that disclosing personal identification information to third parties with intellectual property rights includes the disclosure of personal identification information of a User who has been identified as selling unauthorized goods or replica items, which is in violation of our Terms of Use.

Third parties in a legal proceeding

We may disclose User’s personal identification information to third parties involved in a legal proceeding if the third party provides *ELLA with a subpoena or other similar lawful process. Disclosure may be made without notice to User.

*ELLA will also disclose to third parties involved in a legal proceeding when *ELLA believes in good faith that disclosing personal identification information is necessary to prevent imminent physical harm or financial loss, or to report suspected illegal activity.

Disclosure related to *ELLA’s Terms of Use Agreement

If *ELLA believes in good faith that User has breached the Terms of Use Agreement or any other *ELLA agreement, *ELLA may disclose such User’s personal identification information as found necessary and relevant to pursuing a claim or preventing further injury to *ELLA, its Users, and others. Disclosure may be made without notice to User.

Third party websites

Users may find advertising or other content on our Website that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interacting on any other website, including websites which have a link to our Website, is subject to that website's own terms and policies.


Advertisements appearing on our Website may be delivered to Users by advertising partners, who may set cookies. These cookies allow the advertising server to recognize your computer each time they send you an online advertisement to compile non-personal identification information about you or others who use your computer. This information allows advertising networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy does not cover the use of cookies by any advertiser.

Google Adsense

Some of the advertisements may be served by Google. Google's use of the DART cookie enables it to serve advertisements to Users based on their visit to our Website and other sites on the Internet. DART uses "non-personally identifiable information" and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google advertising and content network privacy policy at

Opt out

If you would like to opt-out of communications from *ELLA, please email or call our Member Care line at 506-608-9723.

Changes to this privacy policy

*ELLA has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Website or our Services, you signify your acceptance of this Privacy Policy and our Terms of Use Agreement. If you do not agree to this policy, please do not use our Website or Services. Your continued use of the Website and Services following the posting of changes to this policy will be deemed your acceptance of those changes.

Contact us

If you have any questions about this Privacy Policy, the practices of this Website, mobile application or your dealings with any of our Services, please email or contact us at:

1 Germain Street, Suite 300

Brunswick Square Business Tower

Saint John, NB E2L 4V1

Updated: July 27, 2015